I spend a lot of time shouting at the T.V. when I'm watching it.
Drives the kids and husband mad, I'm suspecting.
But something kind of hit me today (there's a song title in there, M'sieur Bowie!).
And it's this:
Advertisements are like thoughts.
As a container for information, there they are: that 1 minute slot blaring out its message.
And (now this is from a complete vivality point of view, you understand) 99.9% (scientifically proven, just like the bleach ads) of the information in these adverts is complete... bollocks.
So, there's a 60 second slot and it says for instance: Buy this yoghurt; be vital and alive with shining eyes and glossy hair and a flat stomach and you will find love everlasting with the man/woman of your dreams and live in a dream house and have fabulous children... and yada, yada, yada. They paint a picture that has no basis in reality. How often have you seen an advert that said something like 'buy this washing powder, it'll get most of your clothes clean, hopefully.'?
JUST LIKE THOUGHTS.
They both deal in the non-existent, the happy-ever-after. (or the 'Oh, my God, what if!')
Thoughts are advertisers of 'WHAT'SNOTHAPPENING' (to borrow from Paul Hedderman).
They sell you a crock of shit, that's not happening now, has never happened, and will never happen.
And they get paid for it. Not in money, like the advertisers - but in attention and energy.
NICE WORK IF YOU CAN GET IT!
Most of the programmes on TV are fictional (unless they're documentaries or news stories, and even that's debatable!). But adverts tend to have this air of 'listen to me, I''m telling the truth' about them. As though they're 'fact'.
Just like thoughts. There's a tendency to believe that what thoughts are saying is what is actually true. Only when you stop and turn your attention to examining the content of the thoughts rather than getting engrossed in what they're saying, do they become laughable... just like the adverts on T.V. Turning your attention to how untrue the content of thoughts is, is like shouting at the adverts on T.V. for being ridiculous.
And I'm not stopping - cos it's fun! How about you?